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Area Sales Manager

Position:  Area Sales Manager covering  LA, FY, PR, BB, L, WN, BL, OL

Reports To:  Sales Director

Department:  Sales

Key Responsibilities and Accountabilities


  • Contributes to the sales growth of the company by generating sales lead as a result of effective networking, referrals and prospecting. 
  • Successfully identifies, penetrates and closes business opportunities to a successful end. 
  • Prepares and follows up with quotations, and ensures timely payments from clients. 
  • Monitors orders closely and can rapidly escalate any lost order issues so as to minimise any financial loss. 
  • Consistently achieve sales and profitability targets. 
  • Maintains an excellent relationship with suppliers ensuring that the correct specifications for an order are delivered to the customer. 
  • Works in harmony with the Sales office organisation and other departments to maximise sales of new and used equipment. 
  • Communicates effectively with After Sales so as to ensure a smooth and seamless handover of products to customers. . 
  • Actively develops a network of relationships with new clients. 
  • Maintains and develops an excellent relationship with existing clients, establishing regular communication to be able to assess any new requirements. 
  • Maintains an accurate database of all customer contact details and shares this information willingly with other areas of the business. 
  • Takes ownership for customer complaints, remains the point of contact and resolves these to a satisfactory conclusion. 
  • Identifies the opportunity to supervise product demonstrations at selected customer sites so as to facilitate the closing of new business deals. 
  • Takes the initiative to be involved with product and industry exhibitions and is able to add value.

Skills Required

  • Experience of Construction Equipment Sales
  • Able to work on own initiative
  • Strong Communication Skills
  • Good administration
  • Able to work under pressure and to targets